Privacy Policy

This policy explains what information Peachy collects, why, and the choices you have. We’ve tried to keep it plain. If something isn’t clear, email support@pchy.app.

What we collect

• Your phone number, which you use to sign in and which identifies you to people who have you in their contacts.
• Your profile — the name you choose to go by, your photo, and an email address if you provide one.
• Your @handle, which is public: it is shown on your page at pchy.app/handle, in @mentions, and to anyone in a conversation you share.
• Your messages and their content, which we store so we can deliver them and show you your history.
• Contacts you choose to sync — the names and numbers in your address book — used to connect you with people you already know who are on Peachy, and for the naming uses set out below.
• Device information needed to send notifications, such as push tokens, plus basic technical logs to keep the service running.
• ID verification, but only if you use Meet — a photo of a government ID and a selfie. Meet is where people arrange to see each other in person, so it has a check the rest of Peachy doesn’t. Nothing else in the app asks you for a document.

Names, handles and your contacts

People who have you in their address book see you under the name they saved for you, the way a phone does. Everyone sees their own labels and only their own: a name you saved for someone is shown back to you, not to other people on Peachy.

There is one exception, and it’s worth being plain about it. When a phone number signs up for the first time, we look at what other people who already had that number in their address book called it, and we prefill the new account’s name field with the name they most agree on. It is only a suggestion — whoever is signing up can delete it and type anything else — but it does mean that a name you saved for a contact can be shown to that contact when they join Peachy. It is shown only to someone who has just proved they control that number by entering the code we texted to it, and it is never shown to anyone else. If you are given a recycled phone number, the suggestion may be the name the previous holder’s friends used; clear it and type your own.

We also use synced contacts to show a “Name confirmed by contacts” marker. We count how many of your friends’ synced address books agree with the first name on your profile, and show the marker when enough of them do. We never ask for identity documents for this, and a name without the marker is simply unconfirmed, not suspect.

So contact names you sync are used for four things: showing you your own labels; that count; the signup suggestion above; and — because your label for someone is the name you see in a thread — they travel with your messages into the AI features described below when those run on your behalf. We don’t use them for anything else, and we don’t sell them.

Your page at pchy.app/handle is public, so anyone with the link and any search engine can see it. It shows your profile name, your handle, your photo, and the confirmed-by-contacts marker if you have one. It does not show your phone number, your messages, your groups, or who you’re connected to.

How your messages are handled

To be clear about what Peachy is today: your messages are stored on our servers in a form we can read, so we can deliver them, keep your history, and operate features like search and triage on your behalf. Peachy is not end-to-end encrypted. Don’t use it for information you need to keep secret from the people operating the service.

AI, and what we send to a model provider

Peachy is AI for human connection, and the AI does not run on our own machines. We use Anthropic as our model provider, and to run these features we send it parts of your content:

• Notification triage. The instructions you wrote about what should reach you, together with the sender and the text of an incoming message, so we can decide whether to interrupt you.
• The “For you” lens, topic tagging and feed curation. Message and post text, and short notes describing attachments.
• The Peachy assistant. What you ask it, and whatever it reads to answer you — your conversations, drafts and settings. If it needs to look at an image you were sent, the provider fetches that image from our storage.
• ID verification in Meet, if you use it. The photo of your ID document is sent to the model to read the name and date of birth off it.

Two details worth knowing. The name attached to a message when it is sent is your label for that person, so if you saved someone as “Mum”, “Mum” is the name that goes. And under the terms we use it, our model provider does not train its models on what we send — and neither do we.

Our own analytics run on our own servers. We don’t use a third-party analytics or advertising product, and there are no advertising trackers in Peachy.

How we use information

• to run the service — sign-in, delivering messages, notifications;
• to connect you with contacts who are already on Peachy;
• to run the AI features you turn on — triage, the “For you” lens, the assistant — on your behalf;
• to keep the service secure, reliable, and free of abuse;
• to build and improve features.

Who we share it with

We don’t sell your personal information. We share it with the companies we use to run Peachy, and only for what each of them does. That is all of them:

• Anthropic — our model provider, described in the section above.
• Twilio — texts you your sign-in code. It receives your phone number and the code, and nothing else.
• Cloudflare — stores and serves the photos, videos and files you upload, including Meet verification images. Your device uploads to Cloudflare directly.
• Apple, Google and your browser’s push service — deliver notifications to your devices. A notification carries the sender’s name and a short piece of the message, so that text passes through them. Messages from people you aren’t connected to are deliberately sent without their words.
• Google Maps Platform — turns a place you type, or your coordinates, into a real address. It receives the query and the location, not who you are.
• Meta — only if you connect Facebook, and only to check that login and find friends who also use Peachy.
• Render — hosts the service, the database and our server logs. Your data lives there.

We may also disclose information if the law requires it or to protect people’s safety. If we add a provider that handles your content, we’ll add it to this list.

Retention

We keep your information while your account is active. When you sign out we end that session. You can delete your account at any time from within the app — this removes your profile, releases your phone number and your @handle, and clears the messages you sent — and we’ll remove your data except where we’re required to keep something by law. Deleting your account lists exactly what goes and what stays.

Your choices

• You control whether to sync your contacts.
• You can turn notifications on or off.
• You can delete your account, and its data, at any time from the app.
• You can also ask us to access or correct your data by emailing support@pchy.app.

Children

Peachy isn’t intended for people under 13, and we don’t knowingly collect their information.

Changes

We’ll update this policy as Peachy evolves, and we’ll take reasonable steps to let you know about material changes.